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Social Media Marketeer (TikTok & Content Strategy)

Commitment: Part-time
Location: Remote
Reports to: Head of Marketing

About Homefans

Homefans is a global platform where local hosts offer unforgettable sports experiences to fans around the world — from matchday immersions to street food tours, mural walks, and stadium visits. We believe sports is more than 90 minutes, and we’re building the leading marketplace for authentic fan-driven travel.

Role Overview

We’re looking for a TikTok-obsessed, creative Social Media Marketeer with a strategic mindset and a passion for out-of-the-box content to join our growing team. You’ll be the driving force behind Homefans’ social media presence — especially TikTok — translating trends into impactful campaigns, creating viral-worthy content, and directly contributing to our growth goals. If you have 1–3 years of content marketing or social media experience and are ready to fully own TikTok and social channels, this role is for you.

The Difference You Will Make

TikTok & Content Strategy

  • Live and breathe TikTok: Stay ahead of trends, popular sounds, and algorithm changes to spot what will resonate with our audience of sports fans and travelers.

  • Own the strategy: Develop and manage Homefans’ TikTok and social content strategy, turning what’s happening online into clever, engaging campaigns.

  • Create bold content: Confidently execute your creative ideas — shooting, editing, and publishing engaging videos that drive reach and conversions.

  • Use data to grow: Monitor analytics, deliver weekly insights, and constantly optimize for reach, engagement, and impact.

Content Creation & Management

  • Creative freedom: You’ll have plenty of space to test ideas, experiment, and innovate.

  • Storytelling: Capture the magic of football culture and travel, turning it into content that fans around the world connect with.

  • Process improvement: Proactively identify challenges and propose solutions to make our content better every week.

Community Engagement

  • Build connections: Manage interactions beyond just posting — replying to comments, DMs, and sparking conversations.

  • Grow fandom: Actively engage with football fan communities, building loyal Homefans followers.

Must-haves:

  • 1–3 years’ experience in content creation, social media, or a relevant role.

  • TikTok obsessed: You’re deep in the algorithm, understand what goes viral, and can translate it into brand-worthy content.

  • Proven creative skills: Confident with video creation, editing, and storytelling.

  • Strategic thinker: Able to link day-to-day posts to bigger growth goals.

  • Analytical mindset: Comfortable with data and using insights to drive decisions.

  • Organised & proactive: Self-starter who thrives on taking initiative.

  • Confident communicator: Personable, engaging, and comfortable in front of the camera.

Interested?

Interested to join Homefans? Send your motivation and CV to careers@homefans.com.